HOLIDAY EXCLUSIVE OFFER!
Receive up to 50% off a one-year subscription!

Tony Shellman

Picture of Tony Shellman

FOUNDER OF MECCA USA AND ENYCE CLOTHING CO. AND VP OF MARKETING G3​

Tony Shellman, a highly accomplished individual in the realm of fashion, attained his degree from the prestigious Parsons School of Design, solidifying his foundation in the industry. With an innate passion for streetwear fashion, he embarked on a remarkable journey, leaving an indelible mark on the landscape.

Drawing from his extensive knowledge and creative prowess, Tony co-founded two iconic streetwear brands, Mecca USA and Enyce Clothing Co. These ventures not only introduced groundbreaking designs but also spearheaded a revolution within the streetwear fashion sector. Tony’s visionary approach, coupled with his innate understanding of branding and product development, propelled both brands to unparalleled success.

Today, Tony Shellman continues to showcase his expertise by leveraging his profound understanding of branding and product development to consult with renowned, well-established brands, as well as aspiring streetwear designers who seek to make their mark in the industry. His wealth of experience and invaluable insights serve as a guiding light, offering strategic advice and innovative solutions to those who seek to navigate the competitive world of streetwear fashion. Tony’s contributions have not only shaped the evolution of streetwear but also continue to shape its future, ensuring its enduring relevance and influence.

POSTS BY Tony Shellman

Brooklyn Monroe wearing a piece from her collection

Brooklynn Monroe Take Over During NYFW25

Brooklynn Monroe, founder and designer of BrookèShae.Co made a memorable debut at New York Fashion Week (NYFW) 2025 with her innovative Fashion Museum-styled event. Held in a small art gallery in Brooklyn, this unique presentation combined fashion and art, offering attendees an immersive experience that stood out during the week-long

Read More »
Tony Shellman: Essential Steps To Brand Your Business

The 3 Pillars of Successful Branding: A Guide from Tony Shellman

When it comes to branding your business, understanding the foundation of your brand is critical to your success. Building a recognizable and trusted brand requires intention and strategic planning. Below, I outline three fundamental pillars of branding: owning your intellectual property, product development, and targeting your market. 1. Own Your

Read More »