Chaka Wilson, a seasoned marketing executive who previously held the position of Vice President of Marketing at both Mecca USA and Enyce Clothing Co., is widely recognized as a driving force behind the remarkable rise of streetwear. Chaka was also a co-founder of Parish Nation which coming out of the gate did $8 million in gross revenue the first year. With his remarkable vision for branding, Chaka not only elevated streetwear from a national phenomenon to an aspirational trend but also revolutionized the industry by successfully expanding its reach into international markets.

Through his exceptional marketing prowess, Chaka Wilson played a pivotal role in bridging the cultural divide and introducing streetwear to overseas markets. By executing a comprehensive international program, he effectively amplified the presence and popularity of streetwear, making it a significant player on the global fashion stage. Thanks to his strategic initiatives, the streetwear market experienced unprecedented growth, reaching new heights and captivating a broader audience worldwide..