Black Friday into Cyber Moday Sale! Use code MABCYBER-2022 for 50% off all courses
Current Status
Not Enrolled
Get Started



This course outlines the preliminary steps taken to start designing a fashion line. Since the early 90s urban fashion designers have been stereotyped as streetwear designers due to creating apparel for their culture which at the time was based on hip hop music. In all, these designers were actually forward-thinking fashion designers who predicted the future of fashion. They took the same required steps that designers from prominent fashion houses took to produce apparel. Luxury fashion houses now follow these trends and produce Streetwear fashion components as a part of most luxury fashion collections. Fashion Design 101 will go over the same steps in detail on how to start your own clothing line.


Cost $400
Denim and fashion designer Maurice Malone's Fashion 101 course on the Making a Brand online education website


  • Learn to transform creative ideas into tangible designs.
  • Discover techniques for drawing inspiration from various sources.
  • Master the art of developing detailed customer profiles.
  • Develop and communicate a unique brand identity.
  • And more…

100% Online

Self Paced

8 Lessons

Certificate of Completion


Lesson 1: Understanding Streetwear and Fashion

"Unleashing Streetwear: Beyond Clothing to Cultural Expression" delves into Streetwear's roots in urban culture, highlighting its unique blend of skateboarding, hip-hop, and graffiti influences. It guides learners in creating a Streetwear brand that captures these diverse cultural elements and personal expression.

Lesson 2: Crafting Your Brand Identity and Identifying Your Tribe

"Identifying Your Streetwear Tribe" teaches how to understand and cater to your Streetwear audience, focusing on aligning your designs and brand identity with their cultural and lifestyle preferences. The lesson emphasizes the importance of community building and authentic brand messaging in the Streetwear industry.

Lesson 3: Urban Inspiration- “Concrete Jungle Creativity: Drawing Urban Inspiration for Your Streetwear Brand”

This lesson, "Concrete Jungle Creativity," guides learners in harnessing urban landscapes and subcultures to inspire unique Streetwear designs. It emphasizes using local street art, architecture, and community stories to create authentic, culturally-rich fashion identities.

Lesson 4: Introduction to Brand Storytelling in Streetwear

This lesson focuses on the importance of brand storytelling and visual identity in Streetwear. It teaches how to craft a compelling brand narrative and create a distinctive visual style with logos and color schemes, emphasizing their role in connecting with audiences and embodying the Streetwear culture.

Lesson 5: Introduction to Logo Creation: “Crafting Your Brand Mark”

"Crafting Your Brand Mark" is a step-by-step guide to logo creation, focusing on translating inspiration from mood boards into sketches and digital designs. This lesson emphasizes the significance of a logo in representing a brand's identity and teaches how to refine these designs to resonate with the target audience effectively.

Lesson 6: Exploring Different Types of Streetwear

"Exploring Diverse Types of Streetwear" examines the various styles within Streetwear, from workwear and denim to techwear and athleisure. This lesson highlights the unique influences and expressions of each style, encouraging learners to identify and analyze these distinct categories through a classification activity, deepening their understanding of Streetwear's eclectic nature.

Lesson 7: Creating Your Signature Design

"Crafting Your Signature Look" focuses on creating a unique visual identity for Streetwear designs. It involves refining mood board elements, incorporating construction cues, and experimenting with styles to develop a distinctive and cohesive brand aesthetic, known as a "signature look" or "501 design." This process helps establish a recognizable identity within the Streetwear landscape.

Lesson 8: “From Thumbnails to Vector Flats: Unveiling the Fashion Design Journey”

This lesson guides learners through the fashion design process, from initial thumbnail sketches to creating detailed fashion sketches and ultimately precise vector flats. It emphasizes the importance of each step in refining design concepts and transforming them into professional digital illustrations.

Current Status
Not Enrolled
Get Started


Mentees Success

Mentee Sam Fish started his project with the name LEAVE. After mentoring Sam through the Cultivators curriculum, Sam took Roland Felix’s, a mentor, advice and named his project EXIT INTERVIEW. Sam also obtained the knowledge on how to develop his line using PLM software supported by Backbone PLM.
Photo of Giovanna Santiago and her line Salut
Salut by Giovanna Santiago was a project that was selected by the mentors due to her project having a non-traditional approach to streetwear. The mentors took her project from “concept to closet” with the advice of our cultivating fashion expert Peter Paul Scott.



A Fashion 101 course offering an all-encompassing journey through the fashion industry, from foundational design concepts and brand development to mastering marketing, sales strategies, and effective distribution in the fashion world with Maurice Malone.

Fashion 101 with Maurice Malone