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Afiya Ricks: Shaping Financial Legacies for Future Generations

Financial planner Afiya Ricks

As we celebrate Women’s History Month, we honor trailblazers like Afiya Ricks, a financial advisor whose mission is to inspire and educate individuals about various aspects of finance. Afiya has been licensed 25 in finance and has dedicated her career to helping others build wealth while continuing to expand her own financial knowledge.

What’s Your Financial Brand?

Afiya Ricks embodies a financial brand that is deeply rooted in education, empowerment, and action. Her philosophy is simple: continuously learn, inspire others, and take decisive steps toward financial independence. She believes that financial literacy is not just about understanding numbers but about recognizing and maximizing one’s financial worth.

Be the First Generation to Take Action

Afiya emphasizes the importance of breaking generational cycles by taking the first step toward financial stability. Whether it’s eliminating debt, owning property, or creating a lasting financial legacy, she advocates for proactive engagement rather than passive discussion. Instead of waiting on the sidelines, she encourages individuals to be the first in their family to make strategic financial moves.

Afiya Ricks financial team for Primerica

Investing: Taking a Chance for Future Prosperity

Many families are generations behind in starting the investment journey. Afiya stresses that someone must take the leap and begin the process — just as they would in homeownership or entrepreneurship. The stock market may seem daunting to newcomers, but it has been a powerful tool for wealth creation for centuries. Learning and adapting are key to long-term financial success.

Knowledge is Power: Stay Informed and Take Action

In a world where misinformation is rampant, Afiya underscores the importance of seeking knowledge from regulated and credible sources. Social media and sensationalized news are not substitutes for professional financial education. She urges individuals to understand their financial value, identify areas for growth, and actively work towards increasing their financial potential. 

Afiya Ricks wearing long white dress and coat sitting next to her team partner.

A Trailblazer in Finance

Afiya Ricks has spent over two decades in the financial services industry, consistently ranking as the #1 investment product wholesaler. She has played a pivotal role in raising over $2 billion in assets while working for two Fortune 500 companies. Her extensive Wall Street experience includes collaborating with financial firms and advisors to distribute mutual funds, ETFs, unit trusts, and annuities.

Currently holding her Series 7 (used as Series 6), Series 26, and Series 63 FINRA licenses, along with multiple life insurance licenses, Afiya remains a powerhouse in the financial sector. Her dedication to financial education and wealth-building continues to inspire those looking to take control of their financial future.

This Women’s History Month, we celebrate Afiya Ricks not only for her accomplishments but for her unwavering commitment to helping others build financial legacies that will last for generations to come.

Contact Afiya Ricks