A brand is more than just a name or a logo – it’s the essence of a company’s identity. In today’s competitive marketplace, it’s essential for businesses to understand the power of branding and how to nurture and manage their brand identity to positively affect their performance and future. This comprehensive course will teach students the importance of branding from its creation through execution, and how to utilize branding to create a strong, positive association with their company. One of the essential steps for starting a streetwear company is researching your market and understanding who you want to sell to. Consider associating your company with a specific culture, sport, or industry – this will help inform your designs and give your brand a unique identity. It takes years for a company to turn into a brand, but it’s essential to have this long-term vision in mind from the very beginning. A brand isn’t determined by how much money the company makes – it’s about how the product fits into a lifestyle. By understanding these concepts, students will be able to build strong brands that resonate with customers and drive long-term success.