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Product Development

In today’s competitive marketplace, it is more important than ever to have an effective process for conceiving, developing and launching new products. This course includes key concepts like new product development strategy, types of product development strategies and steps. We start to develop a visual image for your line by pulling tear sheets to work on a mood board. The process of copying and pasting images consisting of tops and bottoms along with accessories to go with your product line. Product development is a team effort that includes your sales and marketing team. If you are doing your own marketing or have a marketing person it’s a must to research the consumer you are marketing to and all of the particulars on how they shop. With a solid plan in place, you will be well on your way to developing successful new products that will help keep your business ahead of the competition.

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