Today, sales play a vital role in the success of any business, especially streetwear companies. In the past, companies would rely on brick-and-mortar stores to sell their products. However, today, online selling platforms have become increasingly popular. These platforms allow companies to reach a larger audience and sell directly to consumers. This eliminates the need for a middleman and allows companies to take 100% of the profit. While online sales are a great way to boost revenue, it is important to remember that brick-and-mortar stores can still be a valuable sales channel. By selling through both channels, streetwear companies can reach a wider audience and achieve greater success.