Having a distinctive symbol, word, or key phrase, like a trademark, helps consumers identify your product and support your growth. In this course, you will assess what makes strong trademarks and the various ways in which they can be violated. Having a sense of ownership for the name of your company is the key ingredient to branding. Why put in all of the efforts to building a company if you don’t own the name of the company? We suggest writing down 3 or 5 names you are considering calling your streetwear line. Even if you feel confident about a couple of names, it is always best to have options. Then, you can begin to do a quick search on the USPTO website to make sure that no one has already trademarked your desired name. If someone has already claimed the name as their own, don’t worry! There are other ways to make sure your streetwear line stands out from the rest.