In 2009 Lando Felix created Cleverelevance (CR), an agency committed to empowering brands through creativity, ideation, and communication. Having co-founded and built Mecca USA and Enyce Clothing from start-ups to two global sportswear brands, Felix established himself as an expert merchandiser, product developer, and technical designer. He parlayed his creative and organizational supply chain knowledge into marketing. The collective experience provided Felix with the ability to consult for other consumer product-related industries. Felix continues to push the boundaries as Creative Consultant for Par(x), the world’s first plant-based performance golf brand. His CR clients span various industries; fashion, trade, D2C, and brick and mortar retail, etc.

Over the years, Felix has come to recognize great product only goes so far. Without crafting a brand identity and story, authentically connecting to your audience, and communicating how your brand brings value to the consumer, you can be spinning your wheels and blowing through money. Through Cleverelevance Felix provides guidance; whether the client is a boutique operation, a Fortune 500 company, or perhaps a non-profit agency. Whatever is required, Lando Felix / Cleverelevance is committed to helping people and brands connect to their authenticity to grow their businesses.