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Snoop Loopz Rebranded as Snoop Cereal: Master P & Snoop Dogg’s Collaboration with Post Consumer Brands

Rappers Snoop Dog and Master P, holding boxes of their new Snoop Loopz cereal in partnership with Post Consumer Brands and Broadus Foods.

Get ready to wake up to a crunch that echoes with the beat of rap and resonates with the spirit of entrepreneurship. In an electrifying announcement, rap mogul Master P has disclosed a groundbreaking alliance between Post Consumer Brands, Broadus Foods, and rap titan Snoop Dogg. At the heart of this collaboration? The much-anticipated global launch of Snoop Cereal in June 2023, a crunchy testament to diversity and community economic empowerment.

Master P was resolute and inspiring in his comments, “We want to take care of the community and be able to build economic empowerment, so that’s what this brand is about. The deal we did with Post is adding diversity to these stores to be able to have an African-American-owned company,” he emphasized. “Post believed in our brand, and Post believed in diversity.”

Hot from his early-morning rendezvous with Post, Master P enthusiastically disclosed that Snoop Cereal, previously christened Snoop Loopz, will make a global splash under three delicious identities: Frosted Drizzlers, Cinnamon Toasteez, and Fruity Hoopz.

As per a post on Snoop’s Instagram account, “They don’t want us to use Snoop Loopz on our cereal box even though [that’s] my name.” The fresh nomenclature reflects the array of cereal flavors brought together under the Snoop Cereal banner.

TD Dixon, Chief Growth Officer at Post Consumer Brands, expressed his delight over the partnership, “Our purpose at Post is to make delicious food accessible for all. Broadus Foods is a family-owned food company focused on feeding families and giving back. We’ve been feeding families for more than 100 years, so when Snoop and Master P approached us, the thing that immediately aligned us was our passion for feeding all families. We’re excited to partner with a brand that’s committed to family and community just like we are.”

The announcement comes on the heels of speculation last week regarding a possible name change for the duo’s existing cereal, Snoop Loopz. Undeterred, Master P said, “They thought we was going to have one,” referring to the cereal that will be WIC-eligible. “Look how God works. It’s a blessing.”

Adding a dash of character to the cereal will be a blue Siberian husky cartoon, Captain Ace, gracing the box as the lead. Master P explained, “Our character on the box is the lead character, Captain Ace. He’s the Kobe Bryant of cereal. It’s important because we spend trillions of dollars as African Americans. When you look at Aunt Jemima and Uncle Ben, those were the closest products to where we thought we owned those products, but we didn’t. Those were just people’s faces on boxes.”

In essence, this high-powered synergy between Post Consumer Brands, Broadus Foods, Master P, and Snoop Dogg marks a spirited endeavor to enhance diversity and promote economic empowerment. They are set to debut an African-American-owned cereal brand, named Snoop Cereal, across the globe starting June 2023. With three tantalizing varieties: Frosted Drizzlers, Cinnamon Toasteez, and Fruity Hoopz, the cereal will also be WIC-eligible, and will sport the vibrant cartoon of Captain Ace, the blue Siberian husky, as the box’s leading character. Get set for a breakfast revolution!