Celebrating the dynamic realm of fashion during Black History Month with the influential and brand extraordinaire Tony Shellman. Hailing from Seattle, Washington, Shellman has transformed humble beginnings into a legacy, shaping some of the most iconic urban fashion brands from the late 20th to the early 21st centuries. As the visionary behind Mecca U.S.A., Co-Founder of Enyce Clothing Company, and Parish Nation, Shellman’s imprint on streetwear culture is undeniable.
In 1994, Tony Shellman, alongside Seattle compatriot Lando Felix, co-founded Mecca U.S.A., swiftly establishing it as a cornerstone in urban fashion. More than a clothing line, Mecca U.S.A. embodied a lifestyle and embraced the cultural movement of Hip Hop. Having honed his craft at Parsons School of Design in NY, Tony collaborated with April Walker of Walker Wear on her marketing team before venturing out on his own. Drawing from Walker’s expertise, he mastered product placement, resulting in legendary rappers like the Notorious B.I.G. donning Mecca U.S.A., catapulting sales into the millions. With distinctive designs featuring bold logos and graphics, Mecca U.S.A. resonated with the emerging hip-hop generation, solidifying its status as a must-have in urban fashion.
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