Tony Shellman, a highly accomplished individual in the realm of fashion, attained his degree from the prestigious Parsons School of Design, solidifying his foundation in the industry. With an innate passion for streetwear fashion, he embarked on a remarkable journey, leaving an indelible mark on the landscape.
Drawing from his extensive knowledge and creative prowess, Tony co-founded two iconic streetwear brands, Mecca USA and Enyce Clothing Co. These ventures not only introduced groundbreaking designs but also spearheaded a revolution within the streetwear fashion sector. Tony’s visionary approach, coupled with his innate understanding of branding and product development, propelled both brands to unparalleled success.
Today, Tony Shellman continues to showcase his expertise by leveraging his profound understanding of branding and product development to consult with renowned, well-established brands, as well as aspiring streetwear designers who seek to make their mark in the industry. His wealth of experience and invaluable insights serve as a guiding light, offering strategic advice and innovative solutions to those who seek to navigate the competitive world of streetwear fashion. Tony’s contributions have not only shaped the evolution of streetwear but also continue to shape its future, ensuring its enduring relevance and influence.
When it comes to branding your business, understanding the foundation of your brand is critical to your success. Building a recognizable and trusted brand requires intention and strategic planning. Below, I outline three fundamental pillars of branding: owning your intellectual property, product development, and targeting your market. 1. Own Your
When you talk about branding, it’s more than just slapping a logo on something and calling it a day. It’s about tapping into culture, understanding the audience, and creating a moment that sticks with people. That’s what happened recently when I had the opportunity to align Starter — the iconic
