Dao-Yi Chow: A Visionary in Streetwear Fashion
Dao-Yi Chow, a name synonymous with innovative and edgy streetwear, has carved a niche for himself in the highly competitive world of fashion. Co-founder of the celebrated brand Public School, Chow’s creative journey is a testament to his relentless pursuit of redefining urban fashion with a unique blend of high fashion sensibilities and street culture aesthetics. Born and raised in New York City, Dao-Yi Chow’s upbringing in one of the world’s fashion capitals played a significant role in shaping his aesthetic. The bustling energy of the city, its diverse cultural landscape, and its vibrant street style served as a rich source of inspiration for Chow. From an early age, he was drawn to the world of design, captivated by the interplay of fabrics, textures, and the transformative power of clothing. In 2008, Dao-Yi Chow, along with his creative partner Maxwell Osborne, launched Public School, a brand that would soon become a defining force in contemporary fashion. The duo’s approach was revolutionary, seamlessly blending the grit and edge of streetwear with the sophistication and craftsmanship of high fashion. Their designs are characterized by clean lines, monochromatic palettes, and a keen attention to detail, reflecting a minimalist yet bold aesthetic. Public School’s debut collection was met with critical acclaim, and the brand quickly garnered a cult following. Chow and Osborne’s ability to merge urban culture with high fashion resonated with a new generation of fashion enthusiasts who sought authenticity and innovation. Dao-Yi Chow’s talent and vision have earned him numerous accolades throughout his career. Public School won the prestigious CFDA/Vogue Fashion Fund in 2013, a testament to the brand’s impact on the industry. The following year, they were awarded the CFDA Menswear Designer of the Year, further solidifying their status as leaders in menswear. Chow’s influence extends beyond his brand. In 2015, he was appointed as the creative director of DKNY, along with Osborne, where they infused the iconic brand with their signature urban edge. Their tenure at DKNY was marked by a refreshing reinterpretation of the brand’s legacy, blending its classic New York roots with a modern, streetwise sensibility. Chow’s role as an Art Director for DKNY allowed him to further explore his creative capabilities, bringing a fresh perspective to the brand’s visual identity. Dao-Yi took on another significant role as the Creative Director for Sean John, a brand synonymous with hip-hop culture and urban fashion through the success of Sean “Puffy” Combs. Under his direction, Sean John has seen a revitalization, with Chow bringing his expertise in merging streetwear with high fashion to the forefront of the brand’s collections. Beyond his design prowess, Dao-Yi Chow is a vocal advocate for sustainability and social responsibility in fashion. He recognizes the industry’s impact on the environment and strives to incorporate sustainable practices into his work. Chow is also committed to diversity and inclusion, both within his brand and the broader fashion industry. He believes in creating opportunities for underrepresented voices and fostering a more inclusive environment where diverse perspectives can thrive. As fashion continues to evolve, Dao-Yi Chow remains at the forefront, constantly pushing the boundaries of design and innovation. His ability to anticipate trends and stay ahead of the curve ensures that Public School remains a relevant and influential force in the industry. Chow’s unwavering commitment to authenticity, sustainability, and social responsibility sets a powerful example for future generations of designers. In a world where fashion often feels transient, Dao-Yi Chow’s work stands out for its enduring impact and visionary approach. Through Public School, DKNY, and Sean John, he has created more than just brands; he has fostered movements that celebrate individuality, creativity, and the limitless possibilities of fashion. As we look to the future, there’s no doubt that Dao-Yi Chow will continue to inspire and shape the industry with his innovative spirit and unwavering dedication to his craft. Dao-Yi Chow’s journey from a young designer in New York City to a leading figure in contemporary fashion is a story of passion, creativity, and resilience. Through Public School, DKNY, and Sean John, he has redefined the landscape of urban fashion, blending high fashion with street culture in a way that is both groundbreaking and timeless. As he continues to innovate and inspire, Chow’s legacy in the fashion world is assured, marking him as a true visionary of our time. Listen to Dao-Yi Chow on our YouTube Channel and remember to subscribe!
Talk with Industry Expert – Sharifa Murdock
Sharifa has always had a passion for fashion. Being a black girl from New York, having style was a requirement. She prioritized her fashion like it was her job, and, eventually, it became her job. She began her work in fashion at one of the most in-the-know stores in New York– the Atrium. During her time here, she would meet a man who would grow to become her mentor and business partner. Eventually, this mentor convinced Sharifa to start a trade show with him, and, from there, Sharifa began to work on her 1st trade-in 2003– PROJECT. This was an immense success; however, it wasn’t enough. So her mentor asked her to start another trade show with him; however, this time she was to be his partner instead of his employee. From that point, Sharifa and her mentor Sam started Liberty Fairs Tradeshow. This trade show was hailed for being revolutionary, and it was deceived as something that shifted the industry itself. In addition to these shows, Mrs. Murdock also took the time to create her own personal organization to give back to the community. She created ENVSN Fest for the expressed purpose of uplifting young girls so that they can realize their true potential; ultimately, giving them the mentorship that she received as she was coming up. Sharifa has not only handled her business, but she has made it a point to give back. She believes that the primary goal of the fashion businesses that she has been a part of was never profit, but rather the elevation of those who make the culture. She has always worked so that the people who deserve the notoriety and attention get it. Whether it’s the community or the various unknown designers, she has labored in order to ensure that their business doesn’t just work to promote clothing, but rather that they promote clothing that elevates and emphasizes the culture. “Know the knowledge. Know the history.” In order to truly pay homage, we must know who we need to pay homage to, and Sharifa makes sure we know.
Malik Loney (LeekyDaBikeStar)
Assisted in landing an endorsement deal with JT Racing. We also produced a docu-series called Street Gods with Vice Media featuring Leeky.
Tyshawn Jones (TJ)
We assisted in having him signed to Adidas for an endorsement deal. Also renegotiated his endorsement deal with Supreme.