Trade shows are an important part of the fashion industry calendar, providing a chance for brands to showcase their new collections to buyers from all over the world. However, exhibiting at a trade show can be a costly and time-consuming endeavor, so it is important to make sure that you are getting the most out of the experience. One of the best ways to do this is to connect with as many buyers as possible and make sure that they are aware of your brand. This can be done by visiting their stores or exhibiting at online platforms like BrandBoom and NuOrder. Well-seasoned buyers will also attend trade shows that are hosted around the country seasonally. Most trade shows are produced twice a year, with companies showing their fall/winter collections in August and their spring/summer collections in February. Streetwear companies give themselves a two-month window in order to ship their first wholesale delivery to stores. Therefore, it is important to make sure that you are familiar with the trade show calendar and plan your participation accordingly. By taking the time to research and plan your trade show strategy, you can ensure that you are making the most of this valuable opportunity to connect with buyers and grow your business.