Skyler Rencher is the co-founder, CEO, and head designer of Pallor NYC. According to Skyler, the company’s creation was extremely spontaneous. He stated that his brother was looking through a thesaurus when he saw the word pallor. This encouraged further interest, which ultimately developed into the founding principles for the brand itself. Pallor is defined as having a deficiency of color. This definition drew in Skyler, for he equated this definition with the idea that his brand would be colorless. He built the company based on the idea that the clothes that were made would be for everyone– no matter their background or skin tone. As a result, Pallor NYC has become a brand that has garnered a diverse customer base as well as support from celebrities such as Omari Hardwick and Dej Loaf. In addition to this success, Pallor NYC has worked to diversify itself through its approach to selling its products. They primarily sell through drops, which allows them to not only poll what products their consumers really enjoy in real-time but also allows them to have creative freedom in reference to the products that they release since they do not have traditional restrictions. Furthermore, it is also a huge plus that the company takes time to make the little details count; they are not opposed to doing a little extra customization for their customers, who are given the ability to truly make their pieces their’s. Overall, we are ecstatic to promote Pallor NYC because they truly welcome everyone to partake in their brand, and they provide people with tools to express themselves with their fashion.