God Said Give Em’ Drum Machines Premieres In The Tribeca Film Festival.
Digital Storytelling And Marketing Films The official Tribeca Festival selection God Said Give Em Drum Machines has allowed our team to offer Detroit Techno 101 a unique FREE learning opportunity to our students. This course offers students cutting-edge 21st-century skills like smartphone filmmaking to create promo videos or PSAs that demonstrate how brands and organizations can use storytelling, and video creation in their marketing. This project also offers a unique perspective on the importance of teaching young people to document unique cultural achievements in their communities and why cultural institutions that nurture the arts are important to urban communities. It also encourages students to create PSAs for local organizations to help their communities better understand and respond to issues that are affecting them. Recently techno has been limited to the idea that it only represents European EDM and electronic music artists. In order to broaden this perspective, this project aims to teach young people about the history of techno which was created by teens in Detroit in the 80s to support the message of the film God Said Give Em Drum Machines. In addition, this project features our Digital Storytelling, the course is a component of the film project that helps young people develop STEM skills like smartphone filmmaking and encourages them to create films documenting unique artistic movements that are emerging every day in urban communities. We have partnered with the God Said Give Em Drum Machines team in order to share their unique program that helps students learn via project-based activities within the fields of science, technology, engineering, arts, and math (STEAM) through the lens of one of the most popular modern musical artforms, Techno. Lead more about the MUSIC ORIGINS PROJECT
Designer You Should Know: Skyler Rencher
Skyler Rencher is the co-founder, CEO, and head designer of Pallor NYC. According to Skyler, the company’s creation was extremely spontaneous. He stated that his brother was looking through a thesaurus when he saw the word pallor. This encouraged further interest, which ultimately developed into the founding principles for the brand itself. Pallor is defined as having a deficiency of color. This definition drew in Skyler, for he equated this definition with the idea that his brand would be colorless. He built the company based on the idea that the clothes that were made would be for everyone– no matter their background or skin tone. As a result, Pallor NYC has become a brand that has garnered a diverse customer base as well as support from celebrities such as Omari Hardwick and Dej Loaf. In addition to this success, Pallor NYC has worked to diversify itself through its approach to selling its products. They primarily sell through drops, which allows them to not only poll what products their consumers really enjoy in real-time but also allows them to have creative freedom in reference to the products that they release since they do not have traditional restrictions. Furthermore, it is also a huge plus that the company takes time to make the little details count; they are not opposed to doing a little extra customization for their customers, who are given the ability to truly make their pieces their’s. Overall, we are ecstatic to promote Pallor NYC because they truly welcome everyone to partake in their brand, and they provide people with tools to express themselves with their fashion.
The Designer You Should Know: Maurice Malone
Unleash Your Denim Designing Passion with Maurice Malone: Partnering with Making A Brand ™ for a real master class in creation and innovation Imagine being a 19-year-old with big dreams, but limited resources and opportunities. Maurice Malone knows that feeling all too well. At that young age, he described himself as a “19-year-old middle-class jobless teenager,” yet he defied all odds to create a brand that would revolutionize the fashion industry. Today, Maurice is one of the world’s most influential black fashion and denim designer brand owners, having been in business for four decades. Starting with nothing but sheer determination, Maurice utilized every tool and trick in his arsenal to craft breathtaking denim garments. Picture this: he worked tirelessly in his mother’s basement, using a pool table as his cutting table and old sewing equipment to bring his vibrant designs to life. But what truly sets Maurice apart is his unwavering belief in his dream. Despite being jobless and lacking a concrete plan, he relentlessly pursued his passion for clothing and refused to give up. “The dream of mass-producing jeans and other clothing was still just a dream for me, but I pursued it like it was reality.” And reality it became. Maurice transformed his dream into a tangible reality, creating fashion companies and brands that have left an indelible mark on the industry, especially within the denim market. Every success he has achieved has been hard-earned, propelling his brands to the forefront as some of the most influential denim specialists in the market. But the impact doesn’t stop there. Maurice’s clothing has graced the bodies of legends—icons like Biggie, Tupac, and Aaliyah. Their choice to wear his creations speaks volumes about the cultural significance and reach of his brand. Maurice has become an emblem of inspiration for aspiring Black designers, proving to them and the world that a Black man can wield immense influence in the realm of fashion. Now, Maurice brings his unmatched talent and rich history to our courses. Through our partnership with him, you have the extraordinary opportunity to learn directly from a visionary. Maurice doesn’t just impart his knowledge and expertise; he also provides invaluable insights into building a brand from scratch. Having contributed so much to the fashion industry, he is here to guide you on your own path to greatness. Together, we can empower you to leave your own mark and make a lasting impact, just as Maurice has done. Don’t miss out on the chance to unleash your denim designing passion. Join us as we embark on a transformative journey with Maurice Malone, and discover the art of creating and innovating in the fashion industry like never before.
LeekyDaBikeStar exhibits Street Motorcross on America’s Got Talent Extreme
Being part of the BikeLife culture since he was 8 years old, LeekyDaBikeStar has had a passion to create a sport out of his death-defying tricks and stunts on his dirt bike while he bobs and weaves through traffic in New York City streets. Gaining national exposure through his episode on Vice media’s segment on the motorsport culture Street Gods, Leeky has been approached by many television networks to perform on their tv shows. One of which is America’s Got Talent Extreme. His act amazed the all-star judges Simon Cowell, Nikki Bella, and Travis Pastrana. The host, Terry Crews, said this is the new Hip Hop! Asked what he would do with the prize money if he won, Leeky responded by saying he would open a track for younger people to ride in a sanctioned area so it would take them off of the streets since it’s dangerous. He would also use the track as a venue for competitions like they have for skateboarders. Leeky doesn’t appreciate how the culture is depicted in the news and in the media. He feels the culture is portrayed negatively on purpose so that law enforcement can take away the young culture’s passion and leave them with nothing else to do but to result in a life of crime. Street Gods producer, Marc Esannason, and Leeky continue to work together to promote competitive motorsport events that will include Street Motorcross. Look out for an event in a city near you.
Making A Brand meets the “Prince of Fashion”: Mike B. talks about his journey to the top & building the image of the greats
Making A Brand creator Marc Esannason recently sat down with the legendary fashion stylist Mike B!. to chat about his new brand BOGARD, the legacy of Virgil Abloh and Off-White, his work as a co-creative direction for iconic streetwear brands, and the evolution of street style. Mike B! Discusses the evolution of streetwear from the 1980s to the present. He reminisces on how he would have to go to the Gucci store in Atlantic City to purchase clothes because the Gucci store in Manhattan would not sell their clothes to young Black adults. The interview gives a descriptive perspective on the contribution we made to the history of streetwear. Watch the entire conversation with Mike & Marc (plus special guest Tony Shellman) below, and don’t forget to share and tell us what you think! To find more information about BOGARD, click the link: https://www.bogardbymikeb.com
Streetwear Legend Tony Shellman Speaks On His History In Fashion
Referred to as the “Sacagawea of Urban Fashion,” April Walker is a woman who has lived many lives. And as a fashion pioneer, she has certainly worn many hats. Starting with Brooklyn-based boutique Fashion In Effect in 1987 and streetwear mainstay Walker Wear in the early 1990s, Walker’s flair for creating timeless yet trendy pieces would soon make her the talk of the town. And perhaps the indisputable style queen of The Golden Era of Hip-Hop. Working with the likes of urban luminaries The Notorious B.I.G., Tupac Shakur, RUN-DMC, and Aaliyah (among countless others), Walker’s presence as a Black woman working and, most importantly, thriving in a world dominated by men continues to uplift and inspire. She has recently taken on the role of educator, and she is teaching a class on it. She is now an instructor at New York University’s Tisch School of the Arts, Walker, and she has spent several semesters guiding up-and-coming fashion students and stylists through the tricks of the trade. On November 2, 2021, she brought in a rather extraordinary guest and personal friend, Tony Shellman, to help her. Back in the day, there was no doubt that the Walker Wear offices were packed with stars and other prominent figures, but one, in particular, would come to stand mighty tall above the rest, and he would do so by becoming an icon of his own. The Seattle native rose through her team’s ranks and went on to become co-founder of the legendary labels ENYCE, Mecca, and Parish Nation. Tony Shellman stopped by to share some of his expertise as an alumnus of Parsons School of Design, shed light on his time at Walker Wear as a sales representative, and discuss his insights on the streetwear industry. Check out the photos above and tell us what you think of these two history-makers coming together again via our social channels!